Make it Stop
Client: Duolingo
Insight: People go on their phones to avoid awkward situations
Big Idea: be productive while you escape the awkwardness
Art Director: Vivian Li Copywriter: Adam Knode
OUTDOOR INTERACTIVE BILLBOARDS
LIVE FEED OF SOMEONE CLIPPING TOENAILS
TAP AND COMPLETE A MINI LESSON
AFTER LESSON PERSON PUTS TOES AND CLIPPERS AWAY