You're Not Alone

Client: The Trevor Project

Insight: When people feel isolated they are reluctant to reach out for help

Big Idea: Show that even the most capable people needed help to achieve their goal

Awards: graphis new talent, honorable mention. ads of the world, selected & published

Copywriter & Art Director: Adam Knode

Taglines:

“Everyone needs help sometimes, all you have to do is ask.”

“Find the support you need. Call our 24/7 counselor hotline (866)488-7386. Join the TrevorSpace to instantly connect with people in your community.”

experiential Outdoor/OOH

An outdoor rock wall that requires two people to finish the climb.

To begin, two people must press the start button simultaneously in order for the first set of footholds to appear.

Midway through, there will be another button that prompts the climbers to ask each other for help, and once again press the button simultaneously.

After they've verbally asked for help and work together, the next set of footholds will appear.

Once the two reach the top, there will be a plaque that reads “CONGRATULATIONS! You managed to get through this challenge because you worked together and asked each other for help. The Trevor Project wants you to know that we will always be there if you need help. The only thing you have to do, is ask.”